Delivering powerful media & marketing solutions
It's more strategic than traditional marketing. It’s your brand’s story told to engage and empower your business and consumer targets to action. That’s where my experience in communications and marketing comes in. I’ll help you build the value of your products and services and deliver powerful results – in print, online and on social media channels.
Meeting & Event Planning
Years of corporate experience managing logistics for trade shows and customer events inform my ability to work for you on business meetings or special events. Recent projects include (1) two onsite meetings per month in the NYC Metro area for a national real estate networking group; and (2) logistics, displays and PR for book talks and a regional library book fair for a local New Jersey author.
Green marketing covers a range of products, services and processes that take environmental factors into account throughout the supply chain. I’ve been writing about sustainability in the graphic arts industry for years. I’m happy to put words to your commitment and work for our environment and the people and species that populate our world.
It all starts with the written word. My goal is to infuse your message with the same clarity, purpose and excitement I use when I write fiction. I know how to build brand awareness and create value. And I have a proven facility for turning highly technical information into creative and benefit-driven copy for various business, consumer and media audiences.
PR / Promotion
Getting the word out to your targeted audiences via the right channel is vital. Right now, Facebook, YouTube and other social media that leverage visual and video content are primary. But print and email communications are reemerging. I can help you craft your content for the right vehicle and source visual experts to deliver measurable results
If you're an aspiring author or ready to self-publish, take advantage of my experience as a fiction author of four self-published books. I'll coach you on your non-fiction book proposal (or write it for you); provide copy and/or content editing; format your text for CreateSpace; and decode the intricacies of self-publishing, PR and marketing.